Ridge Shinn advocates raising beef on a 100% grass diet to change the present model of beef production and distribution in North America, resulting in an ecologically based and economically sustainable system. Large-scale implementation would lead to improved human health, energy savings, and an increase in carbon sequestration, soil fertility, and biodiversity. He has developed markets and distribution systems for grass-fed and grass-finished beef throughout the northeastern United States. Ridge has been featured in TIME Magazine, “Save the Planet, Eat More Beef (grass-feeding required)”; Atlantic Monthly, “Back to Grass”; The New York Times, “The Greening of the Herd”; and other major media outlets. His website is https://www.bigpicturebeef.com/.
Ridge Shinn
